Advertising your business can feel like an expensive hassle. Not only is the advertising itself expensive, but you are fighting what can seem like a losing battle when it comes to the attention market. This market means that getting eyes on your business is harder than ever, but there is one thing that you need to keep in mind. When it comes to location-based businesses or businesses that make house calls, you have one very easy marketing opportunity: your vehicles.
There are many ways that you can help your business stand out with your vehicle, including:
1. Using a Custom Plate
A great way to make your business more visible is by using cherished plates to spell out your name. Not only can these places be customized to create a personal on-road identity, but they can also be transferred from vehicle to vehicle. What this means for your business is that you can either have one or a whole fleet that have similar plates that advertise your business name and can transfer those plates as you upgrade your vehicles.
With so many vehicles out on the roads, using yours to stand out is a great place to start. People tend to notice when a vehicle has a unique plate, and combining this with other great marketing methods, can help you assert your reputation and brand identity better than ever.
2. Using Wrapping to Advertise on the Go
If your business has large vans and other industrial vehicles, you will want to have custom wrapping and detailing done. Wrapping is the best way to advertise your business to your customers. Wrapping works to not just advertise your business when you are on the move. It also offers additional security for your customers. They don’t need to question who just pulled up next to their home because they can immediately see who you are.
Have your drivers and on-the-go teams wear a consistent uniform (often a shirt with the logo and their name), and you can make your customers feel safer and more secure.
Better yet, your vehicle parked on the road or in their drive while they are working is a free billboard. If neighbors have the same issue as your customer, they may ask how you did, and if your customer recommends you, they’ll give you a call too.
3. Have Fun with It
If you want people to look at the advertising on your vehicle, then give them reasons to look behind just wrapping. Dress your vehicle up for the holidays, or add fun or funny elements to your wrapping to get people to laugh. If they take a picture of it and share it, then you have reached people behind those in your direct community. Not only that, but the longer that people look at your vehicle, the more likely they will be to read your marketing and absorb the name. They may not call right away, but if they know your business’s name and what you do, they may just call you up when they have use of you.