Finding new ways to grow your audience can be quite exhausting. But there are a few easy ways in which you can do this and improve your customer relationships at the same time.
Increase your customers’ happiness
The happiness of your customers is very important as happy customers are returning customers who leave good feedback and will recommend your business to their friends and family, therefore bringing in new customers.
You can increase your customers’ happiness levels by thanking them for their custom in a few different ways. The first is to offer swag items in with their orders, though any swag items will need to be useful and of good quality to make them worthwhile, and it may be an idea if they were in some way connected to the products you are selling.
For example, if you were a supplier of sports equipment or attire, then maybe promotional water bottles would be a good idea as your customer’s swag items. Not only are they usually cheaper than something like a T-shirt, they will be visible every time your customer visits the gym, not just on the occasions when they happen to wear that particular T-shirt instead of one of the many others they own.
Another way of increasing your customers’ happiness is to offer them discounts for their next orders and make them feel that the offer is exclusive to them as a way of saying a special thank you. This can also entice them to buy more if you say that the discount will apply if their purchase is of a certain value.
There is also asking your customers their opinions on how your business conducted itself with that particular order and whether or not your customer is satisfied with the level of service they received. With this, you do have to take into account all the information that is given to you and act on it in order to make your customers happy. This goes for the bad as well as the good. You may find it beneficial to let your customers know what it is that you have done in order to improve the situation, and this will, in turn, let your customers know that you have taken their feedback seriously.
Engaging with your customers via a chatbot experience
Having chatbot software for your potential customers or returning customers on your website is also a good step forward. Although quite a lot of people are aware that they are talking to a bit of well designed software, others believe that they are talking to a person and can therefore chatbots can give a more personalized experience for those customers.
In turn, by having a chatbot greeting all your website visitors and answering the majority of their enquiries, you are keeping your employees dealing with the more important areas of your business that require attention.
Social media to reach a wider audience
Using social media to advertise and promote your business and the services that you provide is a big plus for many businesses. When it comes to social media, everyone is looking, which means that you can potentially be achieving your business global through this channel. You will have to post updates regularly to keep your business in the public eye, but if you do not have time for this, you can always contract writer to do this for you.