Do you remember the last time you purchased something online? Whether you buy a product from a website or bigger e-commerce giants, every small or big purchase you make is possible because of digital marketing. Businesses use digital marketing as a way to promote their products.
So they can be visible in your proximity. Different methods to promote products include SEO, paid Ads, email marketing, and social media channels such as Facebook, Twitter, etc.
Deeply rooted in modern purchasing/ordering, digital marketing is the solution for every business to reach out to their customers and build an online presence. Moreover, it is also one of the top career prospects to choose from in 2023 and beyond, so more and more people are curious to learn about digital marketing.
As a result of increased digitalisation, we are seeing new trends in digital marketing. Let’s discuss the scope of digital marketing in India along with these new trends.
The Scope of Digital Marketing in India
India’s digital marketing prospect is burgeoning, driven by its continuously growing internet user base and technological bounds. From e-commerce to healthcare to education, most companies today have at least a website or a social media account.
Moreover, digital marketing in India is not just limited to metropolitan cities. But is also expanding in smaller towns and rural areas, thanks to increased internet penetration. So, if you want to learn digital marketing, find the best place to learn it and begin your career.
Future of Digital Marketing
The future of digital marketing globally and in India is promising and evolving. With their growing reliance on digital platforms, businesses increasingly invest in digital marketing strategies. In the future, we will likely see more personalised, data-driven marketing strategies. And digital marketing has already become a powerful tool in the growth of any new business.
Trends in Digital Marketing
• Interactive Content
Customers today have a very short attention span. Nobody wants to spend time reading lengthy texts in a world loaded with information. Therefore, digital marketing experts struggle with capturing and retaining the attention of potential customers. The solution lies in creating interactive and engaging content.
Today, many companies post interactive content to connect with their target audience. This includes quizzes, polls, augmented reality (AR) experiences, etc. Not only are these tools a medium to provide information, but they also involve the audience, which makes their experience more personal and memorable.
• Social Media Influencers Impact
In the digital age, where information is abundant, the challenge of misinformation looms large. If you search for a topic, you will find plenty of content about it, not all of which is accurate or reliable.
Here, the role of a social media influencer is quintessential. Through their expert knowledge, they can guide customers about the product or service, leading to more conversions and a larger customer base.
• Artificial Intelligence (AI)
What is AI not changing in the modern world? Though some are against the use of AI, this is good news for anyone associated with digital marketing.
AI’s ability to take over monotonous tasks leaves marketers with more time to focus on the most important task: strategising how to attract more brands and customers.
• Video Content
From reels to shorts, video content is how people consume content largely today. Platforms like YouTube, Instagram, and Twitter are popular for their video content, which can effectively engage audiences and convey messages.
• Channel Marketing
Digital marketing has enabled businesses to connect with their customers in various ways. Today, if you ask someone about the applications on their mobile phone, some common responses will likely include WhatsApp, Twitter, Instagram, and Facebook. With their large user bases, these platforms present a golden opportunity for marketers to attract new customers.
The concept of using multiple channels in digital marketing goes beyond just social media. So, there is a mix of channels to reach out to the targeted audience. This multi-channel approach includes:—social media, email, SEO, etc.—to reach the audience.
Your customers leave a wealth of data on the internet. However, comprehending customer psychology is complex, as customers go through various decision-making processes before purchasing. So, how do businesses study their customers effectively? This is possible with the help of data analytics.
Data analytics in digital marketing have made it easier for marketers to study their customers. This process involves collecting, analysing, and interpreting large amounts of data generated by customer interactions online. Companies collect this data from different resources: website visits, social media activity, online purchases, and customer feedback.
Today, digital marketing exists everywhere online. It offers numerous opportunities for businesses and individuals alike. If you are a student who aspires to be a digital marketer, be assured that it is a promising career. However, it is a challenging career that evolves with time. Therefore, you must understand these trends and adapt to them.