The first thing people will notice about your business is the packaging. It looks sleek, professional, and high quality which can set your brand apart from others. Designers have mastered the art of creating eye-catching packages for businesses with a variety of different materials from cardboard to heavy cardstock. However, choosing an appropriate packaging design and then getting it manufactured can be time-consuming and costly. Thankfully, there are many ways to get custom packaging without spending a lot of money or hiring a designer. In this article, you’ll find some effective ways for small businesses to package their products on their own without having to fork over thousands in design costs and shipping fees.
The following are some tips on how to make your business’ packaging more appealing:
Customize the Shape
Different shapes will work better for different products. This way your customers will find it easier to identify your product from others on the shelf. Think about the shape of your product and whether it would be effective if you changed the shape of your custom retail boxes for shops. For example, you can turn a round shampoo bottle into a rectangular one so that it can occupy taller spaces on the shelf and be found by customers more easily.
Design Your Own Labels
You can save a lot of money by printing your own labels. You might not be able to design one that is as attractive as the official one, but at least you don’t have to pay for it. Think creatively and come up with a style that represents your brand. If you are printing labels online, check out different websites and print them in various colors, fonts, and sizes until you find one that looks acceptable to you.
Using Same Branding
You can also be creative when it comes to branding your products with the same color, font, or logo as other brands in your industry or on the shelf beside yours. It might not work well with all products. But if you can pull it off, it will make your brand look more customer-friendly and approachable. You can also use a product photography editing tutorial to clean up your product photos or use cameras with the capabilities to take high-quality images on a budget.
Retailers are always looking for ways to attract customers’ attention. Sometimes the easiest way is to design an eye-catching package. By following simple tips, you can make your business’ packaging more effective without having to spend a lot of money or hire an expensive designer!
Add some add-ons to your packaging:
Sometimes, the best way to get attractive packaging is to add some unique add-ons. For example, you can place a small flashlight next to your batteries. So customers can see what they are doing in the dark without having to hold a phone or flashlight. The product will not only seem more useful but also much more appealing.
Add Practical Gadgets
The best thing about gadgets is that they’re always practical, no matter where you go. If you are selling a bookcase, for example, you can place a cork board or ceramic magnets on it which people might find useful and even fun! These days, custom packaging is essential for any successful business.
If it doesn’t fit the product, don’t use it:
A lot of packaging designs will leave a lot of empty space on your package so that the design looks nicer and more appealing. However, this isn’t necessary for every product because sometimes all you need is a plain box to protect your product without adding extra weight or unnecessary time in transportation.
Make it Memorable
You can create a memorable experience for your customers so that they will remember your brand when they come shopping for a new product. You can give them things like a small recipe book, a magnet, or even a discount coupon when they purchase the product. For example, if you own a candle shop, give them small scented candles as gifts. The extra touches make all the difference when people are shopping and will keep them coming back to your store again and again!
Use eco-friendly packaging solutions:
If you are worried about the environment, you can always use recycled materials. You can also create the packaging out of biodegradable materials like cornstarch and cardboard. Although this is not as strong as plastic or metal, it is still effective while being much more environmentally friendly.
Here’s what it all boils down to:
These are some of the best ways to create custom packaging for your products. Whether you want a more-attractive look, or practical features that will help sell your product. These tips can help you on the way. Custom packaging is an essential element in business today and can be used to differentiate your brand from the competition.