A blog can be a fantastic tool to generate leads. It uses the power of content marketing to generate trust, establish authority, and improve visibility. According to research by HubSpot, businesses with active blogs typically attract 55% more people than businesses without them.
However, not all blogs are made equal and not all of them are similarly successful. In this article, we discuss some tips that will help you generate more leads from your blog in 2019.
1. Improve Your Website’s User Experience
Blogs typically have higher dwell times than other types of websites. People remain on the website for longer periods of time, explore other pages, and have more time to notice mistakes. That’s why it is important to improve the overall user experience as much as possible. Some ways to improve user experience include:
• Improving website speed.
• Refining the website structure and navigation.
• Making it mobile-friendly.
• Making the menus easily accessible.
• Adding search facility.
• Choosing a minimal design and a responsive framework.
These are just some of the many ways in which you can improve the quality of your website and help with user experience. User experience is the third most important ranking factor according to Google (RankBrain), so focusing on it will help your website perform better in search engines.
2. Create Great Content
If there’s one thing you can’t compromise on, it is the quality of content. Content is the heart and soul of any blog and plays a vital role in its success. A site with poor quality content just won’t attract enough traffic to generate sufficient amount of leads. This is perhaps the most challenging aspect of maintaining a blog. It is no longer as easy as it used to be.
With the right plan, you can create content that appeals to a wide range of people and brings in leads. Here are some factors to keep in mind:
• Make sure all content has good grammar, sentence structure, and flow.
• Incorporate images relevant to your content in articles.
• Write long-form content of more than 1,000 words.
• Ensure your content provides value to readers and is informative.
• Provide current and accurate information as much as possible.
• Incorporate original research wherever possible.
Once you have a good content marketing campaign, it is easier to maintain a healthy blog. Don’t waste time on thin content of 300 to 500 words because Google won’t rank them well. If you want a successful campaign, you need to make sure the content is long and informative.
3. Make the Blog SEO Friendly
If you want to generate leads to your website, you need to make sure people can find your blog. The best way to do that is to make your blog search engine friendly. If your website is optimized for search engines, it has a higher chance of ranking at the top and getting better traffic. There are several ways you can do this:
• Optimize the website so it performs well on all platforms, including mobile.
• Add good meta descriptions and page titles to ensure your links are more eye-catching.
• Optimize images to ensure they look great on mobile as well as desktop websites.
• Have straightforward website structure and readable URL.
Good SEO will help improve your visibility on search engines and also help improve your overall reputation.
4. Work on Creating a Subscriber Base
A successful blog needs a well-established subscriber base. These individuals visit your blog regularly and provide steady traffic. A solid subscriber base also keeps the revenue flowing even during slow business days.
There are several ways to develop a good subscriber base. You can get in touch with people who have already interacted with your business before. Many people start gaining subscribers by running an email marketing campaign related to their blog. If you already have a customer database, building a subscriber base is easier.
If you don’t have an established customer base, make sure your subscription CTA button is optimized and visible. You should also create a subscription page on your website that provides all the information readers need to know about the subscription. For example, you can tell them how many newsletters they will receive in a week, what kind of special offers they can expect, etc.
This adds a layer of transparency and makes people more inclined to subscribe to a blog.
Also Read, 13 Tips in Building Your Content Strategy.
5. Establish a Good Social Media Presence
Social media is another way to reach out to a large audience and gain their attention. Facebook has more than 2 billion people and other websites like Twitter, LinkedIn, YouTube, and Instagram are becoming increasingly popular.
It is a good idea to promote your blog on social media. You can promote organically by reaching out to an established audience. You also use the paid promotion options to place your content directly on the feeds of your target audience. If you target the right people, you won’t just get increased traffic but also more conversions.
6. Networking is Essential
Networking is an important aspect of running any kind of business, whether it is online or offline. It allows you to establish contact with the major influencers in your industry and form relationships with associates. Networking also helps you reach a wider audience and gain more recognition.
For example, networking can help you establish relationships with trustworthy and well-established websites in your industry. You can use this connection to gain backlinks and submit guest posts. The more connections you have, the easier it is to establish authority and get more leads.
These tips will help you establish a thriving blog that generates a good amount of leads. A blog requires regular upgrades and work, but when it is established, it can bring a lot of revenue. Many small businesses have found enormous success on the back of their blogs.