Planning a corporate event can be an intimidating task. There are a lot of different jobs to juggle, and you’re probably all too aware of the watchful eye of your boss as you’re working on them. The good news is that with the right amount of research and preparation – plus a dash of strong organizational skills – you’re sure to find it manageable.
Need some inspiration? Here are some top tips for ensuring your corporate event goes off without a hitch.
Establish the function’s purpose
The first step to take in organizing any work event is to figure out exactly what your goals are. Think about why your company is hosting this event and what you’re hoping to accomplish as a result. Then all the decisions you need to make can be addressed with this in the forefront of your mind.
Give yourself plenty of time
In the business world, tasks often take longer than you expect. Event planning is no different. This could be because you’re waiting on other people for a response or simply because you have many more tasks to complete than just organizing this event. If possible, try to begin your preparation work well in advance of the event date. This will enable you to deal effectively with any problems or delays that arise without them impacting the event and make the entire process less stressful.
Find the perfect venue
No matter what the purpose of your event is, the venue is key. You want to find an impressive corporate event facility that meets all of your needs (and hopefully more). You might want to consider some of the factors, including catering, WiFi access, location, accessibility, parking, capacity, and technology such as audio and visual equipment.
Decide on the appropriate format
The aims of your event will impact the sort of format you choose to use for it. For example, you might want to incorporate:
- Breakout sessions
- Panel discussions
- Networking sessions
In addition, you may like to include some entertainment options, such as games, live music, or a comedian.
Choose the perfect speakers
The success of your event will be impacted by the guest speakers you choose (or are able) to feature. Some people get booked up far in advance, so be sure to start contacting potential candidates early. It can be helpful to research people who have spoken at similar events in the pastor have done media appearances on the topic. If you do not have speakers, the same principles apply to entertainment too.
Do some promotion
It doesn’t matter how much work you’ve put into planning your event – if no one turns up, it won’t be a success. The most appropriate promotion methods will depend on how large you intend the event to be. However, if you’re hoping to attract many attendees, it’s best to use a broad variety of promotional tools. Set up a website for the event that contains all the necessary information, and promote it widely on social media and all the relevant spots (online and offline) for your industry. If you can get partner companies to market the event, that can be a huge help.